Privacy Policy

This Privacy Policy sets out the commitment of Versafyre Pty Ltd (ABN 58 623 810 122) trading as Focalscene (“Versafyre,” “Focalscene,” “we,” “us,” or “our”) to protect the privacy of personal information we collect about you, including through our website (https://focalscene.com.au) (“Website”), and through other business operations or direct interactions with you.

Please read this Privacy Policy carefully. By providing us with your personal information, you acknowledge that you have had the opportunity to access and read this Privacy Policy and that you consent to the collection, use, holding, and disclosure of your personal information as outlined herein.


1. Types of Personal Information We Collect

The types of personal information we may collect include:

  • Identity Data: Name and preferred contact name.
  • Contact Data: Email address, phone number, billing address, and other contact details.
  • Booking Information: Details about photography sessions, preferences, and special requests.
  • Transaction Data: Details of payments made to us for our services.
  • Technical Data: IP address, browser type, time zone settings, and information on devices used to access our Website.
  • Usage Data: Information on how you use our Website and services.
  • Marketing Preferences: Your choices regarding receiving marketing communications from us.

If you wish to engage with us anonymously or using a pseudonym, you may do so where practical. However, failure to provide certain information may impact our ability to provide services or respond to inquiries.


2. How We Collect Personal Information

We collect personal information through various methods, including:

  • Directly from you when you book a session, contact us, or fill out a form on our Website.
  • Through your interactions with our Website, including automated data collection through cookies and similar technologies.
  • From third parties (e.g., payment processors) when you transact with us.

3. Why We Collect, Hold, Use, and Disclose Personal Information

We collect and use your personal information for purposes including:

  • To schedule, manage, and deliver photography services.
  • To communicate with you regarding bookings, inquiries, and service updates.
  • To process payments and manage transactions.
  • For marketing purposes, such as sending newsletters or promotions (with your consent).
  • To improve our services, website experience, and customer engagement.
  • To comply with legal obligations.

We do not sell or rent your personal information. We may share your information with trusted third-party service providers (e.g., payment processors, website analytics tools) only as necessary to provide services to you.


4. Use of Cookies

Our Website uses cookies to enhance user experience, remember preferences, and analyse site usage. You can adjust your browser settings to disable cookies, but doing so may affect Website functionality.


5. Third-Party Links

Our Website may contain links to external sites. We are not responsible for the privacy practices of these sites. We encourage you to review the privacy policies of any third-party websites you visit.


6. Accessing and Correcting Your Personal Information

You have the right to access the personal information we hold about you and request corrections if you believe the information is inaccurate, incomplete, or outdated. Requests can be made through the contact details provided below. We will respond within a reasonable time frame.


7. Data Security

We are committed to safeguarding your personal information and take reasonable measures to protect it from misuse, loss, and unauthorised access. Our security measures include:

  • Secure servers and encrypted communications.
  • Password-protected systems.
  • Regular data backups.

While we take security seriously, no electronic storage or transmission is completely secure. We cannot guarantee absolute data security.


8. Complaints

If you believe we have breached this Privacy Policy, you may contact us using the details below. We will investigate and respond promptly. If you are unsatisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC).


9. Marketing Communications and Opt-Out

You may opt out of receiving marketing communications at any time by using the “unsubscribe” link in our emails or contacting us directly. Please note that appointment-related communications are essential and cannot be unsubscribed from.


10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our Website, and the updated version will take effect upon posting.


11. Contact Us

For questions or concerns regarding this Privacy Policy, or to access or correct your personal information, contact us.